Digital Marketing Overview

Digital Marketing Overview

$649.00

Book on this intensive one-day digital marketing training workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

Course overview

Book on this intensive one-day digital marketing training workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

Digital Marketing Workshop Programme

Any successful digital marketing campaign is built on solid foundations, which is why our Digital Marketing Foundation workshop opens with a comprehensive look at both digital marketing and content strategy.

Also learn all about SEO – what it means, how it frequently changes and what to do to improve your search rankings. Tap into the power of social media to amplify your message and continue to make the most of the opportunities offered by email marketing.

You’ll also discover how to maximize advertising opportunities, both with Google AdWords and across social media, with strategies, best-practice content guides and more. Also get to grips with Conversion Rate Optimisation to drive results to the next level.

Finally, you’ll end the course with a clear picture of how to get started measuring your digital campaigns using Google Analytics and the social giants’ own analytics tools, plus discover ways and means of improving results through ongoing testing and other techniques. Sign up now and transform your digital marketing skillset into best in class.

Key benefits

Take these learning outputs away with you:

  • Develop a successful digital strategy

    Proven strategy frameworks to raise your activity to industry best practice

  • Boost the ROI from your campaigns

    Conversion rate optimization to maximize results from your digital marketing efforts

  • Master Google Analytics

    Prove success with advanced metrics and KPIs to track performance