Google Analytics Immersive

Course Overview

This two-day Google Analytics training workshop is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Google Analytics Workshop Programme

Join this intensive two-day workshop to take your Google Analytics activity to an advanced level.

This workshop is specially designed for those starting with a basic level of understanding. Gain full insight into the full technical options and business opportunities that Google Analytics presents. Leave the session with the hands-on skills to take your analytics to the next level straight away.

Day one will focus upon ensuring you have the correct foundations in place. Find out how best to configure Google Analytics to best complement your digital activity and commercial goals.

Day two will build upon this to offer detailed insight into the full spectrum of features offered by this powerful measurement tool. Advanced tools and techniques will be covered in depth.

You will leave the session ready to yield invaluable and relevant insight from your analytics that drives real business results.

Key benefits

Take these learning outputs away with you:

• Draw actionable insight

  Learn best practice use of Google Analytics reports and data

• Closely measure ROI

  Measure and compare performance across each of your marketing channels

• Mine your analytics data

  Move beyond standard reporting activity